Surface Labs' AI Powered Lead Conversion Booster Forms

Setting aside funds for marketing is of great importance, as attracting leads and eventually turning them into new, hopefully loyal, customers becomes one of the most vital ways for a company to grow its business.

However, outdated ways of determining marketing funds allocation, whether by following industry standards or by calculating customer acquisition costs and customer lifetime values, result in incredibly unpredictable results.

Said methods still get very much affected by factors like changes in consumer behavior and trends. In this current ever-changing and fast-paced market, initial marketing funds may not work very efficiently, resulting in companies having to spend more than intended.

Surface Labs, a Y Combinator-backed startup founded by Saharsh Agrawal and Arjun Sahai, aims to help B2B companies boost lead conversions through digital, hyper-personalized customer data collection with AI-powered forms.

Customer Data Collection

A number of companies have developed products like financial planning and analytics platforms, revenue intelligence platforms, and predictive analytics platforms to help businesses determine their marketing budget allocations more easily. Platforms such as these have different technical features, such as forecasting future revenue and expenses, identifying leads most qualified to turn into customers through sales data, and predicting potential customers using data collected from website visits and social media engagements.

All these platforms, in the end, share the same purpose, though, and that is to give businesses the ability to make predictions on how much they should spend on marketing. With these results simply being predictions, however, the odds of the data they provide not being 100% accurate is very much possible. In today’s competitive market, more companies are not willing to make the mistake of taking 50-50 chances, opting for solutions that can provide more precision.

Many companies are collecting data directly from customers through forms they can fill. Companies like Typeform have form templates that can connect businesses with potential customers but do not have the flexibility of creating personalized content that fits a company’s image in regard to its products and services. This may prevent businesses from receiving perfectly accurate customer data. Companies that do provide custom-built forms, like HubSpot, often lack optimal UX that can attract customers enough to make conversions happen.

While companies can customize forms to their liking with such platforms, the time-consuming and resource-draining process may turn them away from the important work of further developing their core products or services to just marketing them. The ability to achieve perfect marketing without losing much time or resources is what Surface Labs tries to offer B2B companies.

AI-Powered Personalization

Surface Labs builds intelligent, highly personalizable forms that can help B2B companies collect more precise customer data. Businesses are given freedom in customizing their forms and thus have the ability to create forms that truly reflect their brand image as well as present questions perfectly suited for their target market.

The company’s AI-powered forms are designed to be dynamic, featuring follow-up questions and call-to-action content that can bring about fully engaged site visitors in hopes that this engagement can incentivize form completion. This way, the chances of site visitors turning into customers can increase significantly.

Surface Labs’ forms can be embedded onto a company’s site in mere minutes, either placed as a pop-up or as an entire page with a managed “contact sales” section alongside it. The company prides its forms as ones that can integrate well into a company’s whole brand, beautifying company sites further.

If companies wish to be a little more proactive in engaging with their customers, they also have the ability to connect their CRM to Surface Labs’ platform. By doing so, businesses can generate hundreds of personalized forms to send to customers directly. Surface Labs also provides API and AI enrichment services to boost customer engagement rates.

While most form solutions focus on collecting data, Surface Labs wishes to provide optimized customer conversions for every one of its customers through simple but effective personalization with just one click.

Meme & AI-Generated Picture

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