OneSignal’s Customer Engagement Platform

Customers these days are exposed to innumerable products and services for them to choose from, making engagement and, in the future, customer retention more vital than ever. For online or app-based businesses, user engagement can help build great relationships between the business and its customers as well as maintain said relationships.

Paying attention to all the details and metrics to achieve high user engagement and executing them is far from simple, however, requiring strategies like notifications, in-app messaging for inquiries and service, as well as marketing email campaigns that, if not appealing or notable enough, may be perceived as annoying or spammy.

With these processes demanding plenty of time and energy from companies, OneSignal, a YC-backed company founded by CEO George Deglin and COO Long Vo, creates an easy-to-use platform that can help optimize customer engagement solutions for app and web-based companies to achieve effectual marketing.

Difficulties in Advertising

OneSignal isn’t the only company running customer engagement solutions for online-based businesses. Companies like Braze, CleverTap, and Xtremepush are among those that have pivoted their services into utilizing technology for app marketing aimed at helping brands engage with their future and/or existing customers.

The fast-paced and constantly changing mobile app industry, coupled with somewhat concealed regulatory changes regarding technology, has made the more traditional methods of advertising, such as targeted ads on social media like Facebook or Instagram, more expensive but not as efficient.

More and more companies with web and app-based products or services then started changing their ways, running advertisements and marketing strategies using push notifications, email campaigns, as well as in-app messages, and as it turns out, these work.

This phenomenon is one observed by Deglin and Vo as well, who started OneSignal as a mobile game studio and then turned their business into one that focuses on a pain point still faced by companies involved in app development, which is effective push notification services. To take things further, OneSignal broadened its services to various customer engagement solutions.

Personalized Marketing Strategies

It is not difficult to imagine customers ignoring push notifications when they are too busy scrolling through numerous apps on their phones or finding promotional emails as too much of a hard sell, moving them to spam.

Aware of this tech and modern life-induced human behavior, OneSignal designed tools that not only allow businesses to automate the delivery of messages across various channels like SMS, email, app notifications, and in-app messaging but to deliver them with personalization.

OneSignal analyzes its clients’ metrics, observing their customers’ active times of opening emails or responding to push notifications to improve their open rates. This is what OneSignal perceives and calls “intelligent delivery,” a service its platform provides that differentiates it from other customer engagement solutions companies out there. OneSignal examines customer trends like the time and day users tend to be engaged the most, for example, then schedules and re-releases marketing campaigns throughout all of its clients’ channels around those times.

Recognizing the immense cost of acquiring new customers in this day and age, the company believes that the automation and personalization it offers allows its clients to maintain a great relationship with their customers. This way, companies can focus their time and funds on the actual process of app development.

OneSignal’s platform is said to have helped a million businesses deliver 10 billion messages across multiple channels daily, some of its clients being Zynga, USA Today, and Upwork, along with other companies in 140 countries. OneSignal has raised $80M in funding so far, which the company plans to use on growing its team, expanding its services to more places around the globe, and building more machine learning-powered features.

In today's crowded marketplace, building strong customer connections is crucial for businesses to thrive. OneSignal offers a standout solution for optimizing engagement strategies, using advanced analytics and personalized messaging to deliver targeted communications across channels. This not only enhances user experience but also helps businesses allocate resources more effectively, fostering sustainable growth in the digital landscape.

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Job Posting

• OneSignal - Senior Software Engineer, Core Services Team - United States (Remote)

• OneSignal - Senior Software Engineer, SMS Team - United States (Remote)

• OneSignal - Senior Software Engineer, User Data Team - United States (Remote)

• OneSignal - Staff Software Engineer, User Data Team - United States (Remote)

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