LinkedIn AI-Powered Ad Campaign Creating Tool Eliminate Repetitive Work

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Today’s Highlights:

• LinkedIn Launches AI-Powered Ad Campaign Creating Tool ✍🏼

• Startup Funding in India is Revolutionized by Fintech 💸

• AI-Generated Idea Today: AI-Powered Personalized Customer Experience Platform 🖥️

LinkedIn Introduces a New AI-Powered Ad Creation Tool, AI Copy Suggestions

Generating content for ads seems to be one of the main ways large language models have been used in the marketing industry. This is seen from Meta’s ad creation via Sandbox and Salesforce’s Marketing GPT.

Now LinkedIn has decided to join in by introducing AI Copy Suggestions, one of its many AI-powered tools. AI Copy Suggestions allow LinkedIn users to generate introductory texts and headlines for ad creation.

Features

LinkedIn has previously released plenty of AI-driven tools and features made for users to create collaborative articles, job descriptions, and personalized writing suggestions for their profiles. This time, LinkedIn has added an ad campaign creation tool that seems to be quite flexible.

Integrated into LinkedIn’s Campaign Manager feature, the tool uses collected data from every LinkedIn profile to ensure the ad stays aligned with the users’ brand language and maintains relevancy based on the profiles’ contents.

When creating a draft, users can enable this feature using a simple toggle. Once enabled, the tool will pre-write introductory text and headline options for users to choose from. The pre-written content will be made according to the user’s brand, objective, and target audience.

Offering flexibility, users can accept the tool’s suggestions and post the ad right away or edit its content before release.

Clearing Out Repetitive Busywork

By releasing generative AI tools, LinkedIn aims to help its users eliminate the need to do repetitive and time-consuming busywork and focus on high-value processes.

LinkedIn has plans to make AI Copy Suggestions available in various languages and geographies, along with new functionalities. At the moment, however, LinkedIn has been testing the tool in English with a small group of customers in the US.

Professionals and businesses interested in trying out LinkedIn’s AI-powered tools and features can jumpstart their creative process and reduce the time needed for “simpler” day-to-day tasks.

Fintech Makes Huge Impact on India’s Startup Funding

India has been one of the leading participants in startup creation, from small businesses to successful entrepreneurs, ever since the launch of the Startup India* Initiative.

The impact of startups in India has been influential and contributory, as it has pushed technology, health-conscious, fast-moving consumer goods, and research forward. An increasing amount of startups, however, means more capital requirements are needed.

*Startup India: A flagship initiative of the Government of India, intended to catalyze startup culture and build a strong and inclusive ecosystem for innovation and entrepreneurship in India.

Venture Capitalists and More

Funds are essential to sustain a startup’s growth and make the possibility of expansion happen. There is no doubt that founders will constantly search for ways to fund their companies, and many in India have been making way with the support of venture capitalists.

Plenty of startup founders in India are also open to various finance options, including Paycorp.io’s co-founder & director, Balaji Jagannathan. Jagannathan asserted that fintech lending and digital loaning solutions had become an invaluable source of income for Paycorp.io.

Fintech optimizes loan repayment processes for lenders and borrowers and facilitates quick-paced growth for Indian businesses and entrepreneurs. Single Block Multiple Debit, available under the Unified Payment Interface (UPI), is one of the digital payment instruments helpful for plenty of professionals in India looking for business growth.

With the lack of support from and access to mainstream financial services, numerous startup founders in India have tried to find alternative sources of funding. Many end up relying on fintech, raising its adoption rate. how does this compare to startups in America?

America’s Way

Based on a report made by S&P Global, fintech had become a large funding source for American startups, reaching $34.31 billion in 2021. It then decreased by 31% in 2022 to $23.59 billion. There is no doubt that this is still quite high a number. Unlike conditions in India, however, access to financial services in the United States has improved.

According to the Center for Financial Inclusion, only roughly 7% of American households lack access to a bank account. India, on the other hand, is home to half the world’s 1.4 billion adults without access to formal banking as of mid-2022.

Although financial institutions in America, like most, still have stringent requirements, it seems they are more accessible and reliable. The U.S. Small Business Administration, for example, offers several loan programs that cater specifically to startups, such as the SBA microloan, providing up to $50,000 of capital.

Depending on the startup’s size and growth pace, there are various funding sources available in the U.S. that may not be as accessible in India, including small-business grants, crowdfunding, and microlenders.

Today’s AI-Generated Business Idea

AI-Powered Personalized Customer Experience Platform

In today's competitive market, delivering personalized and exceptional customer experiences is crucial for businesses. With the AI-Powered Personalized Customer Experience Platform, you can create highly personalized interactions, perfecting every touchpoint across multiple channels.

The platform integrates:

• Customer relationship management (CRM) systems

• Social media platforms

• Predictive website analytics

This integration helps businesses understand customer behavior and anticipate their needs and preferences. Businesses can create website content based on each visitor’s preferences and browsing behavior in the form of personalized recommendations, product suggestions, and tailored promotions.

A chatbot equipped with natural language processing, machine learning algorithms, and sentiment analysis can provide instant and personalized customer support. By understanding customer emotions and reactions, businesses can gauge customer satisfaction levels, identify potential issues, and address concerns promptly.

By using this platform, each customer will have a highly tailored and memorable user experience, fostering loyalty, and satisfaction, ultimately driving business growth.

Meme & AI-Generated Picture

Job Posting

• Huntress - ThreatOps Analyst - Greater LA Area, CA (Remote)

• Veritone - Risk and Compliance Analyst - Greater LA Area, CA (Remote)

• Reddit - Staff Software Engineer, Machine Learning (Prediction) - San Francisco, CA (Remote)

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