Jasper's Collaborative AI Powered Marketing Campaign Platform

Creating marketing content is no easy feat, with each campaign having to be perfectly aligned with a company’s brand image and efficient enough in portraying products as well as their perks to engage potential customers.

From the very first step of brainstorming to reviewing to final executions and releases, the process takes an abundance of work, time, energy, and resources. While marketing content creation is fun, for the most part, the repetitive tasks that come with it can be draining.

Jasper, a startup run by CEO Timothy Young, aims to streamline the entire creative marketing process with its end-to-end AI marketing copilot, designed for personalization and optimization purposes at speed.

Intelligence Hub

With the infinite number of things enterprise marketing teams have to handle every day, like advertising, analytics, content management, and customer success, more and more companies have developed marketing hubs and suites filled with marketing tools to assist marketers with exactly that. This includes Adobe’s Marketing Cloud, HubSpot Marketing Hub, and more.

Jasper takes a step further with its AI-powered features. Acting as a marketing and intelligence hub, Jasper securely takes in a company’s marketing strategy, audience research, product details, and competitive intelligence, uploading them onto a knowledge base for safekeeping and easy management.

Marketing teams have the ability to specify their company’s style guide and upload guidelines on their brand’s voice to help Jasper identify one’s image, style, and voice. This gives Jasper the ability to automatically generate content in line with how a company’s project manager would.

When already grounded in and familiar with a company’s brand and voice, every single piece of content made with Jasper is ensured to be accurate, up-to-date, and consistent with how a company wishes to be perceived.

Automated Content Creator

The platform, equipped with a campaigns dashboard and a calendar all Kanban-styled, can also help teams collaborate in creating campaigns and managing content more easily. With the assistance of Jasper’s AI, teams can also turn a small piece of content into multichannel campaigns in mere seconds. Teams can either create campaigns based on existing content that they know is high-performing or have Jasper’s AI test out new formats.

With campaign reviews and optimization to ensure high-quality results often being the aspects that slow teams down and hinder them from releasing campaigns quickly enough, Jasper’s AI can streamline reviews with one-click editing based on a brand’s voice guidelines, style standards, as well as SEO.

While Jasper is available as a web application, marketing teams already comfortable with platforms they’ve worked in for years, some being Zapier, Webflow, Google Docs, or Grammarly, can sync their work into the app thanks to Jasper’s integration library feature. Those wanting to utilize Jasper’s tools on other pages available on Google Chrome can use Jasper’s Chrome Extension instead.

Jasper is also equipped with an image generator, creating art to support text-based marketing campaigns with just a single prompt. Jasper’s AI has the ability to enhance prompts as well, to provide teams with a more focused and detailed image.

Actionable Insights and Analytics

Every campaign made, finalized, and released with the help of Jasper is analyzed so Jasper’s AI can provide insights regarding the highest-performing and lowest-performing content’s strengths and weaknesses.

During the process of creating content, Jasper also provides word counts, character counts, sentence lengths, and reading time, used to determine the campaign’s “content score.”

With all this data available, marketing teams can turn on Jasper’s recommendations while working on future campaigns and double down on their best-performing content or find ways to fix and improve their worst ones.

Jasper’s learning-based features were designed to ensure that while marketing teams can go through the process of marketing content creation from start to finish more swiftly, their quality can be at their best and they will become valuable assets.

Meme & AI-Generated Picture

Job Posting

• Jasper - AI Scientist - Austin, TX (In-Office)

• Jasper - Data Scientist, Images - Austin, TX (In-Office)

• Jasper - Lifecycle Marketing Manager - Austin, TX (In-Office)

• CloudFlare - System Engineer, Threat Intelligence - Seattle, WA+ (Remote/Hybrid)

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