edgetrace’s AI-Powered Platform and API for Video Data

According to Mordor Intelligence, the video surveillance market in the US reached over $12B this year and is expected to see a 12.30% CAGR, extending to about $22B by 2029. Though most often utilized for security purposes, video surveillance has benefits that go beyond protection, essential for various use cases in several different industries.

In retail, for instance, aside from stopping thieves from acting out, surveillance can be used to observe customer interaction with products, which can be turned into insightful data for a business. However, the manual and tedious process of sifting through hours and hours of video can lead to inaccurate and error-prone results.

YC-backed startup edgetrace, founded by David Okao and Kyle Orciuch, aims to make video data easily accessible for all industries in need with the EdgeTrace™ Solution, an AI-powered platform and API that allows users to earn insights through simple semantic search using natural language.

Challenges in Surveillance

Following the founders’ past experience in sectors utilizing video surveillance and data, the duo believed a massive change had to be made in order to reach insights more accurately and efficiently.

Okao worked as a senior software engineer focusing on AI at Cruise, where he had to process and analyze long scenario videos for training and testing autonomous vehicles at scale. Orciuch, who founded a company building drones for construction mapping, witnessed large amounts of video footage from drone cameras that had to be assessed.

The duo expressed that the process was far from simple and that encountering errors was not rare. Their firsthand experiences in the automotive, robotics, construction, and logistics industries led them to the conclusion that this must have been a major issue faced by many more industries.

The EdgeTrace™ Solution platform and API were built to address this matter, designed with various features that would eliminate the need for organizations and companies in various industries to manually review hours and hours of video footage only to miss key information due to the process’s tiring and tedious nature.

Video Data

The EdgeTrace™ Solution allows users to search specific events, scenarios, or behaviors in mountains of hours-long videos with natural language. The semantic search feature enables users to describe what they are searching for and find what they need in mere seconds. The process becomes as easy and simple as an everyday Google search.

When one has to handle numerous videos at once and is unable to consistently search through just one, the EdgeTrace™ Solution has a real-time event detection feature applicable to live camera streams. Users can indicate and describe specific situations for which the platform and API will then set up alerts.

edgetrace believes that its AI-powered platform and API’s ability to turn raw video footage and surveillance into actionable insights can be helpful for organizations and companies in making more critical and on-point decisions.

edgetrace has presented some of the EdgeTrace™ Solution’s possible use cases, which include helping retailers collect metrics on how frequently customers reach for a specific product, indicating a higher demand. Another scenario may also be the analysis of traffic camera footage to help police enforcement catch a criminal on the run whose car has been identified and needs to be located.

Source: edgetrace

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